Hall’s Window Center
Window and Door Contractor
Headquarters in Rancho Cordova, California
Service Area: The Greater Sacramento Region
Objective:
Reduce cost-per-click of existing Google search campaign, which was being managed by agency specializing in the window and door industry.
Reduce CPM of its programmatic display and video campaigns while improving audience targeting.
Analyze digital advertising budget to focus on tactics that produce the best ROI.
Results:
Amplify’s new campaign cut average search campaign CPC and banner ad display CPMs nearly in half versus Hall’s previous advertising agency.
Increased website visitors by 80%+. With a revamped, efficient digital marketing campaign being implemented, Amplify was able to drive more website visitors with the same digital marketing budget.
Increased Internet-based leads by 120%+. A multi-tactic approach with effective creative and efficient campaign management drove online leads.
Hall’s Campaign Digital Tactics
Search Engine Marketing
Amplify revamped Hall’s search campaign to gain efficiencies and drive more leads. These optimizations included improved ad verbiage and target geography, along with an average cost-per-click at a fraction of its previous level.
Social Media
A lead-generator Facebook and Instagram campaign led to a strong hike in site visits and in-home appointments. Video creative was changed frequently and ad comments were regularly curated.
Banner Ad Display
Outside of re-targeting visitors of Hall’s website with banner ads, Amplify leveraged Google data to place banners in front of those that have searched on Hall’s keywords or visited competitor websites.