Central Valley Construction
Kitchen, Bath and Home Remodel Contractor
Headquarters in Fresno, California
Service Area: The Greater Fresno-Clovis Region
Objective:
Design and develop a new website with focus on showcasing CVC's products and services in a visually compelling format - while significantly improving its organic search results (SEO) around kitchen and bath remodeling.
Create and implement a digital marketing strategy to generate new business, allowing CVC to stop buying leads from companies like Homeadvisor.com and Angieslist.com - most of which produce low close rates due to competitive setup.
Results:
Increased website visitors by 380% once website redesign was completed and promoted via digital tactics. This process also included an onsite and offsite search engine optimization strategy focused on kitchen and bathroom remodel keywords. In addition, we utilized numerous high-quality images to help potential customers visualize how their homes would improve with a remodel from CVC.
Increased website leads by 640% with the completion of a lead-generating optimized website design, coupled with search engine optimization and additional digital marketing tactics.
CVC Digital Campaign Approach
Website Development & SEO
Amplify Advertising developed a highly-visual website design that helped inspire people to improve their homes with the expertise of CVC. The site is optimized for generating form-fill leads and encouraging phone calls. Our approach with SEO was focused on its highest-margin product and service keywords, with progress set up in a dashboard format and tracked over time.
Search Engine Marketing
Amplify Advertising focused a Google search ad campaign on Central Valley Construction’s highest-margin services, driving bottom-of-the-funnel leads to its website. These ads helped boost awareness of its newly redesigned website and allowed it to successfully compete head-to-head with its nearest local competitors in the digital space.