Reinhardt Insurance
Commercial and Personal Insurance Carrier
Headquarters in Fresno, California
Service Area: Fresno County and beyond
Objective:
Revamp old website to improve user experience, with an emphasis on growing commercial insurance client base.
Improve organic search results (SEO) with a focus Commercial Insurance related services.
Enable tracking of leads, of each digital advertising tactic, to more efficiently steer budgets based on ROI.
Results:
The improved digital presence and search campaign generated several commercial insurance leads each month for Reinhardt. Previously, it received none while relying on traditional media campaigns for promotion.
Increased website traffic 50%+ and search result rankings with the completion of a lead-generating optimized website design, coupled with search engine optimization and additional digital marketing tactics.
Reinhardt Digital Campaign Approach
Website Development & SEO
A revamped website built to generate leads, and a search engine optimization program designed around keywords related to commercial insurance, made a strong impact in driving new business.
Search Engine Marketing
An efficient Google search engine marketing campaign, designed to drive commercial business, helped bring in new clients each month - despite strong competition in the category.